How We Started
Before launching K Black & Co. in 2015, Kelly Black worked with several leading advertising agencies and digital design firms across the US, Canada, and Europe. Working with clients in industries such as pharmaceuticals, energy & utilities, financial services, and health insurance, Kelly saw an opportunity to help these complex, regulated businesses navigate digital transformation simply and effectively. Kelly founded her consultancy practice with a mission to deliver relevant, intuitive, and exceptional customer experiences in a way that large advertising agencies could not. She focused on creating smart solutions in a more nimble and timely manner, keeping clients ahead of the curve and on top of rapidly shifting consumer expectations.
Leadership
PRESIDENT & PRINCIPAL STRATEGIST
Kelly Black
Kelly is a true results-driven marketer. Her early academic pursuits in econometrics and integrated marketing naturally led her to the data-driven marketing world, where her creativity and love for brands could be coupled with her business acumen and analytical abilities. From working at traditional advertising agencies to opening her own consultancy in 2015, Kelly has worked with clients large and small for over 15 years. Her proven track record in leading high-impact initiatives has provided her with a reputation as an accomplished leader in the digital, data-driven world. Deciphering client needs and delivering effective solutions in a condensed time frame is Kelly’s sixth sense.
Education
NEW YORK UNIVERSITY, USA
M.S., Integrated Marketing, 2007
QUEEN’S UNIVERSITY, CANADA
B.A. (Hons), Applied Economics, 2005
“Kelly can move mountains in a short time frame.
She is an extremely talented strategist who has the ability to combine strategic thinking with practical execution across an ever changing digital landscape.”
“Kelly’s ability to decipher client needs, synthesize data, and craft multi-pronged strategies across all media is rare, to say the least. Her insights have informed my design work and proved themselves invaluable.”
“Kelly’s ability to develop complex content strategies and organize key messages within and across channels is effective and increased performance. Kelly is articulate, smart, collaborative and someone I want on my team when I want the very best!”